Fox 4’s Abby Eden visited AesthetiCare to chat more about the growing trend of men getting cosmetic procedures. Click here to watch the full story.

AesthetiCare has seen the number of men visiting us grow significantly since we opened. Why wouldn’t you want to look younger, improve your skin, and feel better about yourself? Watch the news story here or read the story from Fox 4 below.

To learn more about what procedures and treatments might be right for you, click here to schedule your free consultation.

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From Fox 4 Kansas City:

“There is no shortage of treatments designed to hang on to that youthful look, and while women dominate the market for these procedures, men are quickly becoming a big share of the market.

Clayton Farrell hasn’t always valued his skin this much, he wasn’t much for sunscreen throughout his life, and he never planned on getting cosmetic procedures regularly, but health problems and a looming birthday changed his perspective.

“It was really I think more on the anticipation of maybe turning 40 frankly,” Farrell laughs. “I just wanted to look fresher.”

Farrell’s reasons are similar to many others, according to AesthetiCare president Matt Taranto.

“You look in the mirror and you see sunspots, damage, vascularity, you see sagging skin, and then you realize, ‘hey, there are some things I can do about that,” Taranto said.

He said guys are increasingly doing something about those problem areas for different reasons: to stay younger looking on the job or after a divorce.

“They’re single again, and they’re a little bit more concerned about the way they look,” Taranto said.

It seems they’re so concerned that the American Society of Plastic Surgeons (ASPS) has said that since 2000, the number of men getting botox surged 350 percent. The number of men getting laser skin surfacing also saw a big boost.

Taranto said both are procedures he hears men ask about regularly to subtly change their appearance.

“I would’ve thought that number’d be even higher,” Taranto said.

When Taranto opened AesthetiCare in 2001, only about 3 percent of his clientele were men. Now, it’s about 20 percent.

And Farrell said more men might want to give these semi-permanent procedures a try.

“Try it, it’s not permanent. If you don’t like it, then don’t do it,” Farrell explained.

“It’s no different than exercise,” Taranto said. “It’d be great if you could go to the gym and work out super hard for a month and the rest of the year you’re in great shape, but that doesn’t work.”

For Farrell, the regular maintenance is worth it to feel his best.

According to the ASPS, microdermabrasion was the most popular procedure for men, but the organization warned consumers to do plenty of research before you go to a clinic.”