Matt entered the field of Aesthetics in 1996, opening Aesthetic Consulting Group as an independent rep group for non-surgical aesthetic equipment. He developed a territory in the Midwest that was consistently in the top 3 regions in the country in sales during this time. Matt has been a laser trainer for 21 years. In 2001 he opened AesthetiCare MedSpa in Kansas City. AesthetiCare is now one of the most successful stand-alone MedSpas in the country with over $6 Million a year in revenues in 2018. AesthetiCare has experienced double-digit growth 18 consecutive years.
In 2005, Matt transformed Aesthetic Consulting Group to Mint Aesthetics, partnering with his wife, Kathy Taranto. Kathy has 20 years of experience in aesthetics. Mint has now worked with well over 1200 clinics in North America. Mint focuses on beginning to advanced training for virtually all med spa treatments including lasers and injectables. Matt spends the majority of his time consulting clinics in marketing, personnel, performing consultations, retail product sales, equipment evaluation and price negotiation, etc. Matt and Kathy also speak at 40+ aesthetic meetings each year throughout the country and are considered one of the country’s top authorities in the business of non-surgical aesthetics.